000 nam a22 4500
999 _c103503
_d103502
005 20191209101244.0
008 191128b ||||| |||| 00| 0 eng d
020 _a9788120325296
080 _a659.1
_bKEL/A
100 _aKelley, Larry D
245 _aAdvertising media planning
_ba brand management approach
260 _aNew Delhi
_bPrentice-Hall
_c2004
300 _avii,144p.
653 _aAdvertising media planning
_aBrand name products
700 _aJugenheimer, Donald W.
942 _cBK