000 nam a22 7a 4500
999 _c105770
_d105769
005 20200713121845.0
008 200610b ||||| |||| 00| 0 eng d
020 _a9781526438652
080 _a658.8
_bROS/M
100 _aRossiter, John R.
245 _aMarketing communications
_bobjectives, strategy, tactics
260 _aLondon
_bSage Publications
_c2018
300 _a566p.
653 _aCommunication in marketing-Positioning -Advertising
_aSales
700 _aPercy, Larry
700 _aBergkvist, Lars
700 _aMathew, Waters Ed. by
942 _cBK