000 | nam a22 7a 4500 | ||
---|---|---|---|
999 |
_c105770 _d105769 |
||
005 | 20200713121845.0 | ||
008 | 200610b ||||| |||| 00| 0 eng d | ||
020 | _a9781526438652 | ||
080 |
_a658.8 _bROS/M |
||
100 | _aRossiter, John R. | ||
245 |
_aMarketing communications _bobjectives, strategy, tactics |
||
260 |
_aLondon _bSage Publications _c2018 |
||
300 | _a566p. | ||
653 |
_aCommunication in marketing-Positioning -Advertising _aSales |
||
700 | _aPercy, Larry | ||
700 | _aBergkvist, Lars | ||
700 | _aMathew, Waters Ed. by | ||
942 | _cBK |