| 000 | 00625nam a22001577a 4500 | ||
|---|---|---|---|
| 005 | 20250917154438.0 | ||
| 008 | 241018b |||||||| |||| 00| 0 eng d | ||
| 080 |
_a658.8 _bNEE/P T |
||
| 100 | _aNeethu Mohan | ||
| 245 |
_aPersonalization-privacy paradox: _brole of technology readiness in understanding users' perceptions and attitude towards online behavioural advertising |
||
| 260 |
_bSchool of Management Studies, CUSAT _aKochi _c2024 |
||
| 300 | _a228p. | ||
| 653 | _aOnline behavioural advertising-Onsite behavioural advertising-Network behavioural advertising | ||
| 700 | _aGuided by Zakkariya K. A. | ||
| 942 | _cOO | ||
| 999 |
_c113867 _d113866 |
||