000 00559nam a22001577a 4500
005 20260507120442.0
008 260202b |||||||| |||| 00| 0 eng d
080 _a658.8
_bMUK/S T
100 _aMukul Dev Surira
245 _aSignaling brand social perception through cause communication:
_bexploring its downstream impact on consumer intentions
260 _bSchool of Management Studies, CUSAT.
_aKochi.
_c2025.
300 _a201p.
653 _aBrand social perception-Social Entification of Brands
700 _aGuided by Zakkariya K. A.
942 _cOO
999 _c115169
_d115168