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020 _a0-13-084084-X
022 _a
040 _aAdlib
082 _a658.8
245 _aDirect marketing management
250 _a2nd ed.
260 _aLondon
_bPrentice-Hall of India
_c1999
300 _axvii,447p.
_c
500 _a
100 _aRoberts, Mary Lou
_e
700 _a
_a
942 _cBK
653 _aMarketing, direct
_aDirect marketing - planning
_aDirect marketing media
_aCatalog marketing
_aTelephone marketing
952 _w2010-06-16
_p00047118
_r2010-06-16
_40
_00
_bUL
_10
_o658.8 ROB
_d2010-06-16
_70
_yBK
_aUL
999 _c41660
_d41659