| 000 | 00749nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | adlib96000001 | ||
| 003 | ViArRB | ||
| 005 | 200902210153555.7 | ||
| 008 | 960221s1955 dcuabcdjdbkoqu001 0deng d | ||
| 020 | _a9780749446550 | ||
| 022 | _a | ||
| 040 | _aAdlib | ||
| 082 | _a658.626 | ||
| 245 | _aBrand failures:the truth about the 100 biggest branding mistakes of all time | ||
| 250 | _a | ||
| 260 |
_aLondon _bKogan Page _c2006 |
||
| 300 |
_axii,260p. _c |
||
| 500 | _a | ||
| 100 |
_aHaig, Matt _e |
||
| 700 |
_a _a |
||
| 942 | _cBK | ||
| 653 |
_aBrand name products- marketing _aBrand loyalty _aBrand choice |
||
| 952 |
_w2010-06-16 _p00059231 _r2012-09-18 _40 _00 _bUL _10 _o658.626 HAI _d2010-06-16 _70 _yBK _s2012-09-03 _l7 _aUL |
||
| 999 |
_c53272 _d53271 |
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