| 000 | 00687nam a22001817a 4500 | ||
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| 005 | 2010121400390.0 | ||
| 008 | 101214t xxu||||| |||| 00| 0 eng d | ||
| 080 |
_a658.8:659.1 _bMOO |
||
| 100 |
_aMooij, Marieke De _914191 |
||
| 245 |
_aGlobal marketing and advertising _bunderstanding cultural paradoxes |
||
| 300 | _axviii, 323p. | ||
| 653 |
_aGlobal martketing-Advertising _aAdvertising-Cultural paradoxes _aConsumer behaviour-Cross-Cultural studies |
||
| 942 | _cBK | ||
| 260 |
_aNew Delhi _bSage _c2010 |
||
| 250 | _a3rd ed. | ||
| 020 | _a9781412970419 | ||
| 952 |
_w2010-12-14 _p00064209 _r2010-12-14 _40 _00 _bUL _10 _o658.8:659.1 MOO _d2010-12-14 _70 _cGEN _2udc _yBK _aUL |
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