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005			20120914145643.0
008			120914t xxu||||| |||| 00| 0 eng d
080			_a658.8 _bKOT/L.1 R
100			_aKotler, Philip
245			_aLegends in marketing _ced.by Jagdish N. Sheth
300			_a9v.
653			_aMarketing
653			_aMarketing research
653			_aMarketing-social and ethical side
700			_aSheth, Jagdish N; ed.by _921546
942			_cREF
260			_bsage _c2012 _aLos Angeles _921547
500			_aV.1: Marketing theory and orientations, V.2: Analytical marketing, V.3: Creating and managing the product mix, V.4:Improving the role and practice of marketing, V.5:Strategic marketing, V.6: Globalization and international marketing competition, V.7: Marketing in the new economy, V.8: Broadening the concept and applications of marketing, V.9: The social and ethical side of marketing.
020			_a9788132105190
952			_w2012-02-18 _p00067504 _v0.00 _r2012-02-18 _40 _e94 _00 _bUL _10 _o658.8 KOT/L.1 R _d2012-02-18 _71 _cREF _2udc _g0.00 _yREF _aUL
952			_w2012-09-14 _p00067505 _r2012-09-14 _40 _00 _bUL _10 _o658.8 KOT/L.2 R _d2012-09-14 _71 _cREF _2udc _yREF _aUL
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952			_w2012-09-14 _p00067510 _r2012-09-14 _40 _00 _bUL _10 _o658.8 KOT/L.7 R _d2012-09-14 _71 _cREF _2udc _yREF _aUL
952			_w2012-09-14 _p00067511 _r2012-09-14 _40 _00 _bUL _10 _o658.8 KOT/L.8 R _d2012-09-14 _71 _cREF _2udc _yREF _aUL
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