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_a658.626 _bSIB T |
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| 100 |
_aSiby Zacharias _921566 |
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| 245 |
_aEffects of sale promotion on consumer based brand equity (Thesis) _cSiby Zacharias; guided by James Manalel |
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| 300 | _a337p. | ||
| 653 | _aSales promotion | ||
| 653 | _aBrands-Evolution | ||
| 653 | _aBrand equity | ||
| 700 |
_aJames Manalel; guided by _917906 |
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| 942 | _cTH | ||
| 260 |
_aKochi _bSchool of Management Studies, CUSAT _c2011 _921567 |
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| 952 |
_pT0000534 _40 _00 _bUL _10 _o658.626 SIB T _d2012-09-18 _71 _cREF _2udc _yTH _aUL |
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