000 | 00710 a2200193 4500 | ||
---|---|---|---|
005 | 20130122114927.0 | ||
008 | 130122t xxu||||| |||| 00| 0 eng d | ||
080 |
_a658.8 _bSTE |
||
100 |
_aSteckstor, Denise _922681 |
||
245 | _aEffects of cause-related marketing on customers attitudes and buying behavior | ||
300 | _axvi, 176p. | ||
490 | _aApplied marketing science/Angewandte marketingforschung | ||
653 | _aCustomer attitudes | ||
653 | _aBuying behaviour - Marketing | ||
942 | _cBK | ||
260 |
_bWeisbaden _c2012 _aSpringer _922682 |
||
020 | _a9783834932402 | ||
952 |
_w2012-12-31 _p00068262 _v0.00 _r2012-12-31 _40 _e94 _00 _bUL _10 _o658.8 STE _d2012-12-31 _70 _2udc _g0.00 _yBK _aUL |
||
999 |
_c77073 _d77072 |