000 00519 a2200145 4500
005 20131019142212.0
008 131019b xxu||||| |||| 00| 0 eng d
020 _a9781118386736
100 _aMcleish, Barry J
245 _aSuccessful marketing strategies for nonprofit organizations: Winning in the age of the elusive donor, 2nd ed.
260 _c2012
_bWiley
653 _aNon-Profit Organizations / Marketing & Communications
856 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781118386736
942 _cEB
999 _c77986
_d77985