000 00645 a2200205 4500
005 20141024150447.0
008 141024b xxu||||| |||| 00| 0 eng d
020 _a9780521608268
080 _a368.025.6
_bKUN
100 _aKunreuther, Howard C
245 _aInsurance and behavioral economics
_bimproving decisions in the most misunderstood industry
260 _c2013
_bCambridge University Press
_aNew York
300 _axii, 329p.
653 _aRisk insurance
653 _aInsurance - Decision making
653 _aConsumer behaviour
700 _aPauly, Mark V
700 _aMc Morrow, Stacey
942 _cBK
999 _c79343
_d79342