| 000 | 00573 a2200181 4500 | ||
|---|---|---|---|
| 005 | 20140618101810.0 | ||
| 008 | 140618b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071333313 | ||
| 080 |
_a658.818 _bMAK |
||
| 100 | _aMakkar, Urvashi | ||
| 245 |
_aCustomer relationship management _cUrvashi Makkar and Harinder Kumar Makkar |
||
| 260 |
_c2012 _bTata McGraw Hill Education _aNew Delhi |
||
| 300 | _axvii, 274p. | ||
| 653 | _aCustomer life cycle | ||
| 653 | _aService quality | ||
| 653 | _aCustomer relationship management - Planning and implementation | ||
| 942 | _cBK | ||
| 999 |
_c79435 _d79434 |
||