000 00482 a2200181 4500
005 20140611113125.0
008 140611b xxu||||| |||| 00| 0 eng d
020 _a9788130914756
080 _a658.821
_bSUB
100 _aSubhashini Kaul
245 _aExperiential marketing
_bmyths and realities
260 _c2010
_bViva Books
_aNew Delhi
300 _avii, 108p.
653 _aExperimental marketing
653 _aSales promotion
653 _aMarketing focus
942 _cBK
999 _c79450
_d79449