000 00588 a2200193 4500
005 20150329131858.0
008 150206b xxu||||| |||| 00| 0 eng d
020 _a9788132113409
080 _a658.818.2
_bKUM
100 _aKumar, V
_910405
245 _aProfitable customer engagement
_bconcept, metrics and strategies
260 _c2013
_bSage response
_aNew Delhi
300 _axxii, 311p.
653 _aCustomer relations - Management
653 _aBranding -Marketing
653 _aCustomer referrals
653 _aCustomer influence value -Social media marketing
942 _cBK
999 _c80804
_d80803