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020 _a0-470-85610-6
080 _a658.626
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100 _aPringle, Hamish
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245 _aBrand manners:
_bhow to create the self-confident organization to lice the brand
260 _aEngland
_bJohn Wiley Sons
_c2001
_96500
300 _axx' 314p.
653 _aMarketing
_aBrand name products
700 _aWilliam Gordon
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942 _cBK
952 _w2009-10-14
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