000 | 00684 a2200217 4500 | ||
---|---|---|---|
005 | 20160329150714.0 | ||
008 | 160302b xxu||||| |||| 00| 0 eng d | ||
020 | _a9788131759394 | ||
080 |
_a658.8 _bLOV "2011" |
||
100 |
_aLovelock, Christopher _911867 |
||
245 |
_aServices marketing _bpeople, technology, strategy _cChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee |
||
250 | _a7th ed. | ||
260 |
_c2016 _bPearson _aChennai |
||
300 | _axxi, 683p | ||
653 | _aService industry - Consumer behavior | ||
653 | _aMarketing management | ||
653 | _aService quality and productivity | ||
700 | _aWirtz, Jochen | ||
700 | _aChatterjee, Jayanta | ||
942 | _cBK | ||
999 |
_c84816 _d84815 |