000 00539 a2200181 4500
005 20171122100511.0
008 171120b xxu||||| |||| 00| 0 eng d
020 _a9780749474171
080 _a659.113.25
_bGRI
100 _aGrigsby, Mike
245 _aMarketing analytics
_ba practical guide to real marketing science
260 _aLondon
_bKogan page
_c2015
300 _axv, 232p.
490 _aMarketing science
653 _aMarketing strategy - consumer behaviour
653 _aMarketing analytics - methodologies
942 _cBK
999 _c88730
_d88729