000 00463 a2200157 4500
005 20171129111224.0
008 171123b xxu||||| |||| 00| 0 eng d
020 _a9780749473600
080 _a659.1:658:8
_bYAK
100 _aYakob, Faris
245 _aPaid attention
_binnovative advertising for a digital world
260 _aLondon
_bKogan Page
_c2015
300 _axv, 200p.
653 _aAdvertising - branding (marketing) - electronic commerce
942 _cBK
999 _c88731
_d88730