000 | 01154cam a2200313 a 4500 | ||
---|---|---|---|
999 |
_c92267 _d92266 |
||
005 | 20190712153811.0 | ||
008 | 130509s2013 enka b 001 0 eng d | ||
020 | _a9780198734765 | ||
080 |
_a658.8 _bBAI |
||
100 | 1 | _aBaines, Paul | |
245 | 1 | 0 |
_aEssentials of marketing _cPaul Baines, Chris Fill, Kelly Page. |
260 |
_aOxford _bOxford University Press, _c2013 |
||
300 |
_axxiii, 413 p. _c25 cm. |
||
653 | _aMarketing management | ||
653 | _aGlobal marketing | ||
700 | 1 | _aFill, Chris | |
700 | 1 | _aPage, Kelly | |
942 | _cBK |