000 01154cam a2200313 a 4500
999 _c92267
_d92266
005 20190712153811.0
008 130509s2013 enka b 001 0 eng d
020 _a9780198734765
080 _a658.8
_bBAI
100 1 _aBaines, Paul
245 1 0 _aEssentials of marketing
_cPaul Baines, Chris Fill, Kelly Page.
260 _aOxford
_bOxford University Press,
_c2013
300 _axxiii, 413 p.
_c25 cm.
653 _aMarketing management
653 _aGlobal marketing
700 1 _aFill, Chris
700 1 _aPage, Kelly
942 _cBK