000 | 03418cam a2200373 i 4500 | ||
---|---|---|---|
999 |
_c92907 _d92906 |
||
005 | 20190626140949.0 | ||
008 | 151214s2016 enka 000 0 eng | ||
020 | _a9780749471378 | ||
080 |
_a658:005.51 _bEVE |
||
100 | 1 | _aEverett, Lesley | |
245 | 1 | 0 |
_aCorporate brand personality _bre-focus your organization's culture to build trust, respect and authenticity |
260 |
_aLondon _bKoganpage _c2016 |
||
300 |
_axii, 192 pages _billustrations _c23 cm |
||
650 | 0 | _aBranding (Marketing) | |
650 | 0 | _aSocial responsibility of business. | |
650 | 0 | _aCorporate culture. | |
650 | 0 | _aConsumer behavior. | |
650 | 7 | _aBusiness & Economics / Strategic Planning. | |
650 | 7 | _aBusiness & Economics / Leadership. | |
650 | 7 | _aBusiness & Economics / Management. | |
942 | _cBK |