000 03418cam a2200373 i 4500
999 _c92907
_d92906
005 20190626140949.0
008 151214s2016 enka 000 0 eng
020 _a9780749471378
080 _a658:005.51
_bEVE
100 1 _aEverett, Lesley
245 1 0 _aCorporate brand personality
_bre-focus your organization's culture to build trust, respect and authenticity
260 _aLondon
_bKoganpage
_c2016
300 _axii, 192 pages
_billustrations
_c23 cm
650 0 _aBranding (Marketing)
650 0 _aSocial responsibility of business.
650 0 _aCorporate culture.
650 0 _aConsumer behavior.
650 7 _aBusiness & Economics / Strategic Planning.
650 7 _aBusiness & Economics / Leadership.
650 7 _aBusiness & Economics / Management.
942 _cBK