000 a
999 _c93103
_d93102
005 20190621112302.0
008 190619b ||||| |||| 00| 0 eng d
020 _a9789332542204
080 _a658.626
_bKEL"2015"
100 _aKeller, Kevin Lane
245 _aStrategic brand management
_bbuilding, measuring and managing brand equity
250 _a4th ed.
260 _aUttar Pradesh
_bPearson
_c2015
300 _axxix, 586p.
653 _aBrand name products-Management
700 _aParameswaran, Ambi M. G
700 _aJacob, Issac
942 _cBK