000 | 01012nam a2200265 4500 | ||
---|---|---|---|
999 |
_c94287 _d94286 |
||
005 | 20180521145446.0 | ||
008 | 740723s1973 enk d 000 0 eng | ||
020 | _a0700202188 | ||
100 | 1 | _aJefkins, Frank William. | |
245 | 1 | 0 |
_aDictionary of marketing and communication; _bincluding advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences |
260 |
_aAylesbury _bIntertext _c1973 |
||
300 |
_a[5], 121 p. _c24 cm. |
||
650 | 0 |
_aMarketing _xDictionaries. |
|
650 | 0 |
_aAdvertising _xDictionaries. |
|
650 | 0 |
_aCommunication _xDictionaries. |
|
942 | _cBK |