000 01012nam a2200265 4500
999 _c94287
_d94286
005 20180521145446.0
008 740723s1973 enk d 000 0 eng
020 _a0700202188
100 1 _aJefkins, Frank William.
245 1 0 _aDictionary of marketing and communication;
_bincluding advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences
260 _aAylesbury
_bIntertext
_c1973
300 _a[5], 121 p.
_c24 cm.
650 0 _aMarketing
_xDictionaries.
650 0 _aAdvertising
_xDictionaries.
650 0 _aCommunication
_xDictionaries.
942 _cBK