| 000 | 01364cam a22003258i 4500 | ||
|---|---|---|---|
| 999 |
_c97348 _d97347 |
||
| 005 | 20190626142937.0 | ||
| 008 | 180215s2018 ii 000 0 eng | ||
| 020 | _a9789352806645 (hbk : 5 vol. set) | ||
| 080 |
_a658.8 _bZAL |
||
| 100 | 1 | _aZaltman, Gerald | |
| 245 | 1 | 0 | _aLegends in marketing |
| 260 |
_aLos Angeles _bSage _c2018 |
||
| 300 | _aVol 1. lix, 471p; Vol 2. xxxiv, 309p; Vol 3. xxxvi, 427p; Vol 4. xxx, 271p; Vol 5.xxv, 434p | ||
| 500 | _aVolume 1. Planned social change and the diffusion of innovation Volume 2. Zaltman metaphor elicitation technique Volume 3. Consumer behavior research Volume 4. Marketing management Volume 5. Marketing theory | ||
| 653 | _aMarketing- Legends | ||
| 700 | 1 | _aSheth, Jagdish N., Series Editor; Vol. 1 Editor Moorman, Christine | |
| 700 | 1 | _aSheth, Jagdish N., Series Editor; Vol. 2 Editor Coulter, Robin A | |
| 700 | 1 | _aSheth, Jagdish N., Series Editor; Vol. 3 Editor Wallendrof, Melaine | |
| 700 | 1 | _aSheth, Jagdish N., Series Editor; Vol. 4 Editor Wathieu, Luc | |
| 700 | 1 | _aSheth, Jagdish N., Series Editor; Vol. 5 Editor Yadav, Manjit S | |
| 942 | _cREF | ||