Legends in strategic marketing (Record no. 101064)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200104093606.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190328b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352805952 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658 |
| Item number | VAR/L.1-.5 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Varadarajan, Rajan |
| 245 ## - TITLE STATEMENT | |
| Title | Legends in strategic marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Vol.1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | various pagination |
| 500 ## - GENERAL NOTE | |
| General note | V.1:Strategic marketing and strategic management<br/>V.2:Strategic marketing and innovation<br/>V.3:Strategy and performance<br/>V.4:Inter - organizational cooperation and interactive marketing<br/>V.5:Environmental sustainability, innovations for emerging markets and marketing in emerging markets |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| -- | Strategic planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bharadwaj, Sundar ed.by |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Reference |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 28/03/2019 | 658 VAR/L.1 R | 00087861 | 28/03/2019 | 28/12/2019 | Reference | |||
| Universal Decimal Classification | University Library | University Library | 28/12/2019 | 658 VAR/L.2 R | 00087862 | 28/12/2019 | 28/12/2019 | Reference | |||
| Universal Decimal Classification | University Library | University Library | 28/12/2019 | 658 VAR/L.3 R | 00087863 | 28/12/2019 | 28/12/2019 | Reference | |||
| Universal Decimal Classification | University Library | University Library | 28/12/2019 | 658 VAR/L.4 R | 00087864 | 28/12/2019 | 28/12/2019 | Reference | |||
| Universal Decimal Classification | University Library | University Library | 28/12/2019 | 658 VAR/L.5 R | 00087865 | 28/12/2019 | 28/12/2019 | Reference |