Legends in strategic marketing

By:

Varadarajan, Rajan

Contributor(s):

Bharadwaj, Sundar ed.by

Publication details: New Delhi Sage 2018Edition: Vol.1Description: various paginationISBN:

9789352805952

Subject(s):

Marketing Strategic planning

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	University Library	658 VAR/L.2 R (Browse shelf(Opens below))	Not for loan	00087862
Reference	University Library	658 VAR/L.3 R (Browse shelf(Opens below))	Not for loan	00087863
Reference	University Library	658 VAR/L.4 R (Browse shelf(Opens below))	Not for loan	00087864
Reference	University Library	658 VAR/L.5 R (Browse shelf(Opens below))	Not for loan	00087865
Reference	University Library	658 VAR/L.1 R (Browse shelf(Opens below))	Not for loan	00087861

V.1:Strategic marketing and strategic management
V.2:Strategic marketing and innovation
V.3:Strategy and performance
V.4:Inter - organizational cooperation and interactive marketing
V.5:Environmental sustainability, innovations for emerging markets and marketing in emerging markets

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