Legends in marketing (Record no. 74940)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02152 2200313 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120914145643.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120914t xxu||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | KOT/L.1 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Legends in marketing |
| Statement of responsibility, etc | ed.by Jagdish N. Sheth |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 9v. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing research |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing-social and ethical side |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N; ed.by |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Reference |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | sage |
| Date of publication, distribution, etc | 2012 |
| Place of publication, distribution, etc | Los Angeles |
| 500 ## - GENERAL NOTE | |
| General note | V.1: Marketing theory and orientations, V.2: Analytical marketing, V.3: Creating and managing the product mix, V.4:Improving the role and practice of marketing, V.5:Strategic marketing, V.6: Globalization and international marketing competition, V.7: Marketing in the new economy, V.8: Broadening the concept and applications of marketing, V.9: The social and ethical side of marketing. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132105190 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| -- | 21547 |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Not For Loan | University Library | University Library | Reference | 18/02/2012 | 0.00 | 658.8 KOT/L.1 R | 00067504 | 18/02/2012 | 0.00 | 18/02/2012 | Reference | ||
| Universal Decimal Classification | Not For Loan | University Library | University Library | Reference | 14/09/2012 | 658.8 KOT/L.2 R | 00067505 | 14/09/2012 | 14/09/2012 | Reference | ||||
| Universal Decimal Classification | Not For Loan | University Library | University Library | Reference | 14/09/2012 | 658.8 KOT/L.3 R | 00067506 | 14/09/2012 | 14/09/2012 | Reference | ||||
| Universal Decimal Classification | Not For Loan | University Library | University Library | Reference | 14/09/2012 | 658.8 KOT/L.4 R | 00067507 | 14/09/2012 | 14/09/2012 | Reference | ||||
| Universal Decimal Classification | Not For Loan | University Library | University Library | Reference | 14/09/2012 | 658.8 KOT/L.5 R | 00067508 | 14/09/2012 | 14/09/2012 | Reference | ||||
| Universal Decimal Classification | Not For Loan | University Library | University Library | Reference | 14/09/2012 | 658.8 KOT/L.6 R | 00067509 | 14/09/2012 | 14/09/2012 | Reference | ||||
| Universal Decimal Classification | Not For Loan | University Library | University Library | Reference | 14/09/2012 | 658.8 KOT/L.7 R | 00067510 | 14/09/2012 | 14/09/2012 | Reference | ||||
| Universal Decimal Classification | Not For Loan | University Library | University Library | Reference | 14/09/2012 | 658.8 KOT/L.8 R | 00067511 | 14/09/2012 | 14/09/2012 | Reference | ||||
| Universal Decimal Classification | Not For Loan | University Library | University Library | Reference | 14/09/2012 | 658.8 KOT/L.9 R | 00067512 | 14/09/2012 | 14/09/2012 | Reference |