Legends in marketing ed.by Jagdish N. Sheth
Publication details: sage 2012 Los Angeles Description: 9vISBN:- 9788132105190
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V.1: Marketing theory and orientations, V.2: Analytical marketing, V.3: Creating and managing the product mix, V.4:Improving the role and practice of marketing, V.5:Strategic marketing, V.6: Globalization and international marketing competition, V.7: Marketing in the new economy, V.8: Broadening the concept and applications of marketing, V.9: The social and ethical side of marketing.
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