Effects of cause-related marketing on customers attitudes and buying behavior (Record no. 77073)

MARC details
000 -LEADER
fixed length control field 00710 2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130122114927.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130122t xxu||||| |||| 00| 0 eng d
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number STE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Steckstor, Denise
245 ## - TITLE STATEMENT
Title Effects of cause-related marketing on customers attitudes and buying behavior
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 176p.
490 ## - SERIES STATEMENT
Series statement Applied marketing science/Angewandte marketingforschung
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Customer attitudes
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Buying behaviour - Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Weisbaden
Date of publication, distribution, etc 2012
Place of publication, distribution, etc Springer
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783834932402
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
-- 22682
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
  Universal Decimal Classification   University Library University Library 31/12/2012 0.00 3 658.8 STE 00068262 04/10/2021 16/02/2021 0.00 31/12/2012 Books
University Library, CUSAT