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Effects of cause-related marketing on customers attitudes and buying behavior

By: Series: Applied marketing science/Angewandte marketingforschungPublication details: Weisbaden 2012 Springer Description: xvi, 176pISBN:
  • 9783834932402
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Item type Current library Call number Status Date due Barcode
Books Books University Library 658.8 STE (Browse shelf(Opens below)) Available 00068262

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