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Legends in marketing (Record no. 97348)

MARC details
000 -LEADER
fixed length control field	01364cam a22003258i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20190626142937.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180215s2018 ii 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789352806645 (hbk : 5 vol. set)
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number	658.8
Item number	ZAL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Zaltman, Gerald
245 10 - TITLE STATEMENT
Title	Legends in marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Los Angeles
Name of publisher, distributor, etc	Sage
Date of publication, distribution, etc	2018
300 ## - PHYSICAL DESCRIPTION
Extent	Vol 1. lix, 471p; Vol 2. xxxiv, 309p; Vol 3. xxxvi, 427p; Vol 4. xxx, 271p; Vol 5.xxv, 434p
500 ## - GENERAL NOTE
General note	Volume 1. Planned social change and the diffusion of innovation<br/>Volume 2. Zaltman metaphor elicitation technique<br/>Volume 3. Consumer behavior research<br/>Volume 4. Marketing management <br/>Volume 5. Marketing theory
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Marketing- Legends
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Sheth, Jagdish N., Series Editor; Vol. 1 Editor Moorman, Christine
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Sheth, Jagdish N., Series Editor; Vol. 2 Editor Coulter, Robin A
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Sheth, Jagdish N., Series Editor; Vol. 3 Editor Wallendrof, Melaine
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Sheth, Jagdish N., Series Editor; Vol. 4 Editor Wathieu, Luc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Sheth, Jagdish N., Series Editor; Vol. 5 Editor Yadav, Manjit S
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Reference

Holdings
Source of classification or shelving scheme	Not for loan	Home library	Current library	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Price effective from	Koha item type
Universal Decimal Classification	Not For Loan	University Library	University Library	Reference	19/11/2018	658.8 ZAL.1 R	00083572	19/11/2018	19/11/2018	Reference
Universal Decimal Classification	Not For Loan	University Library	University Library	Reference	22/06/2019	658.8 ZAL.2 R	00083573	22/06/2019	22/06/2019	Reference
Universal Decimal Classification	Not For Loan	University Library	University Library	Reference	22/06/2019	658.8 ZAL.3 R	00083574	22/06/2019	22/06/2019	Reference
Universal Decimal Classification	Not For Loan	University Library	University Library	Reference	22/06/2019	658.8 ZAL.4 R	00083575	22/06/2019	22/06/2019	Reference
Universal Decimal Classification	Not For Loan	University Library	University Library	Reference	22/06/2019	658.8 ZAL.5 R	00083576	22/06/2019	22/06/2019	Reference