Legends in marketing
Publication details: Los Angeles Sage 2018Description: Vol 1. lix, 471p; Vol 2. xxxiv, 309p; Vol 3. xxxvi, 427p; Vol 4. xxx, 271p; Vol 5.xxv, 434pISBN:- 9789352806645 (hbk : 5 vol. set)
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Reference | University Library Reference | 658.8 ZAL.2 R (Browse shelf(Opens below)) | Not for loan | 00083573 | |
Reference | University Library Reference | 658.8 ZAL.3 R (Browse shelf(Opens below)) | Not for loan | 00083574 | |
Reference | University Library Reference | 658.8 ZAL.4 R (Browse shelf(Opens below)) | Not for loan | 00083575 | |
Reference | University Library Reference | 658.8 ZAL.5 R (Browse shelf(Opens below)) | Not for loan | 00083576 | |
Reference | University Library Reference | 658.8 ZAL.1 R (Browse shelf(Opens below)) | Not for loan | 00083572 |
Volume 1. Planned social change and the diffusion of innovation
Volume 2. Zaltman metaphor elicitation technique
Volume 3. Consumer behavior research
Volume 4. Marketing management
Volume 5. Marketing theory
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