Legends in consumer behavior

By:

Park C. Whan

Contributor(s):

Sheth, Jagdish N ed.by

Publication details: New Delhi Sage 2019Description: various paginationISBN:

9789352808236

Subject(s):

Consumer behavior

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	University Library	658.8 PAR.5 (Browse shelf(Opens below))	Available	00087860
Books	University Library	658.8 PAR.4 (Browse shelf(Opens below))	Available	00087859
Books	University Library	658.8 PAR.3 (Browse shelf(Opens below))	Available	00087858
Books	University Library	658.8 PAR.2 (Browse shelf(Opens below))	Available	00087857
Books	University Library	658.8 PAR.1 (Browse shelf(Opens below))	Available	00087856

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Previous	658.8 PAL Packaging logistics	658.8 PAR Auditing markets, products and marketing plans	658.8 PAR Strategy+teamwork=great products	658.8 PAR.1 Legends in consumer behavior	658.8 PAR.2 Legends in consumer behavior	658.8 PAR.3 Legends in consumer behavior	658.8 PAR.4 Legends in consumer behavior	Next

V.1: The role of familiarity and knowledge in consumer behavior
V.2:Involvement and reference group influence
V.3:Decision - making and chose decision
V.4:Brand Strategy
V.5:Causes of brand attachment and its effect on consumers' information processing, evaluations, and behaviors

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