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Marketing for a higher purpose-the effects of "cause relevance", "campaign type" and "message framing" on consumer response to cause marketing campaigns

By:

Sunitha T R

Publication details: CUSAT School of management studies 2018Description: 219pSubject(s):

Cause marketing Cause relevance Marketing Social changes

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses	University Library	658.8(540) SUN/M T (Browse shelf(Opens below))	Not for loan		T0001398

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