Personalization-privacy paradox: role of technology readiness in understanding users' perceptions and attitude towards online behavioural advertising

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Publication details: School of Management Studies, CUSAT Kochi 2024Description: 228pSubject(s):

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Item type	Current library	Call number	Status	Date due	Barcode
Theses	University Library	658.8 NEE/P T (Browse shelf(Opens below))	Not for loan		T0002152

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Previous	658.8 MOY Macro marketing, a social perspective	658.8 MUH/G T Green consumption for a sustainable future in an emerging economy: factors influencing the adoption of zero waste lifestyle	658.8 MUR Marketing finance and evaluation	658.8 NEE/P T Personalization-privacy paradox: role of technology readiness in understanding users' perceptions and attitude towards online behavioural advertising	658.8 OBR Supplier relationship management	658.8 PAL Mastering the rules of competetive strategy :a resource guide for managers	658.8 PAL Packaging logistics	Next

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