Targeting for success. A guide to new techniques for measurement and analysis in database and direct response marketing
Series: ( McGraw- Hill marketing for professionals series )Publication details: London McGraw-Hill 1993 Description: xiv, 268pISBN:- 0-07-707766-0
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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University Library | 658.8:681.3.064 OZI (Browse shelf(Opens below)) | Available | 00041746 |
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| 658.8:657.4 MAH The marketing of professional accounting services | 658.8:659.1 MOO Global marketing and advertising | 658.8:678.4(548.3) KUR study of the marketing channels of natural rubber with special reference to co-operative marketing in Kerala | 658.8:681.3.064 OZI Targeting for success. A guide to new techniques for measurement and analysis in database and direct response marketing | 658.87 BAJ Retail management | 658.87 BER Retail management | 658.87 BER"2009" Retail management |
Bibliog on p. 262-263
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