Art of using science in marketing
Series: ( Harper and Row's series in marketing management, ed.by Jagdish N. Sheth )Publication details: New York Harper & Row 1974 Description: xxi, 298pItem type | Current library | Call number | Status | Date due | Barcode |
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University Library | 658.8 RAM (Browse shelf(Opens below)) | Available | 00008873 |
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658.8 QUE Global marketing management | 658.8 RAC Modern marketing | 658.8 RAM Marketing management | 658.8 RAM Art of using science in marketing | 658.8 RAM Marketing management | 658.8 RAM Customer in the boardroom? | 658.8 RAO Services marketing |
Bibliog. p. 276 - 289
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