Developing advertising with qualitative market research: QMR.6
Publication details: London Sage Publications 2002Description: xiv,135pISBN:- 0-7619-7272-2
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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University Library | 658.8.012.1 IMM.6 (Browse shelf(Opens below)) | Available | 00049803 |
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| 658.8.012.1 IMM.3 Methods beyond interviewing in qualitative market research | 658.8.012.1 IMM.4 Analysis and interpretation in qualitative market research: | 658.8.012.1 IMM.5 Developing brands with qualitative market research: | 658.8.012.1 IMM.6 Developing advertising with qualitative market research: | 658.8.012.1 IMM.7 Delivering results in qualitative market research: | 658.8.012.1 SIN Management of marketing information systems | 658.8.012.1 SUT Enterprise marketing management |
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