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Handbook of marketing scales : multii-item measures for marketing and consumer behaviour research

By: Contributor(s): Publication details: New Delhi Sage Publications 1999Edition: 2nd edDescription: xiv,537pISBN:
  • 9780761910008
ISSN:
Subject(s): DDC classification:
  • 656.8:005.52(035)
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University Library, CUSAT