Services marketing people, technology, strategy Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee

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Publication details: Chennai Pearson 2006 Description: xvi, 594pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library General Stacks	658.8 LOV "2004" (Browse shelf(Opens below))	Available		00062569

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Previous	658.8 KEI.4 Marketing in the 21st century	658.8 KOOT "2005" Marketing Management	658.8 KOT Sage handbook of international marketing	658.8 LOV "2004" Services marketing	658.8 MAS Marketing an introduction	658.8 MAZ Statistics for marketing & consumer research	658.8 QUE Global marketing management	Next

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