Service Marketing
Series: (sage library in marketing)Publication details: Sage publication 2010 London Description: 4vISBN:- 9781849205740
| Item type | Current library | Call number | Status | Date due | Barcode |
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Reference
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University Library Reference | 658.8 BAR.2 R (Browse shelf(Opens below)) | Not for loan | 00067514 | |
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Reference
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University Library Reference | 658.8 BAR.3 R (Browse shelf(Opens below)) | Not for loan | 00067515 | |
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Reference
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University Library Reference | 658.8 BAR.4 R (Browse shelf(Opens below)) | Not for loan | 00067516 | |
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Reference
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University Library Reference | 658.8 BAR.1 R (Browse shelf(Opens below)) | Not for loan | 00067513 |
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| 658.7(05) PURC ' 66/4 Purchasing | 658.7(05) PURC '77 Purchasing and supply management | 658.8 BAR.1 R Service Marketing | 658.8 BAR.2 R Service Marketing | 658.8 BAR.3 R Service Marketing | 658.8 BAR.4 R Service Marketing | 658.8 KOT/L.1 R Legends in marketing |
v.1.The development of ideas for the marketing of services-v.2.The creation of the subdiscipline of services marketing-v.3.A focus on customer experience and the changing roles of customers and consumers-v.4.Towards a unifying marketing approach through service
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