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Market planning new industrial products

By:

Choffray, Jean-Marine

Contributor(s):

Lilien, Gray L

Series: ( Ronald series on marketing management, ed.by Frederic K. Webster )Publication details: New York John Wiley 1980 Description: xv, 294p

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Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library	658.8 CHO (Browse shelf(Opens below))	Available		00030771

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Previous	658.8 CHA Applied case studeis in market	658.8 CHA Thorns to competition	658.8 CHE Key marketing skills : turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success	658.8 CHO Market planning new industrial products	658.8 CHR Marketing below-the-line	658.8 CHU introduction to advertising and marketing research	658.8 CLO Cases in marketing management	Next

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