Promotional marketing how to create, implement and integrate campaigns that really work

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Publication details: London Kogan Page 2014Description: xxi, 265pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library	658.82 MUL (Browse shelf(Opens below))	Available		00078295

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Previous	658.82 EGA/M Marketing communications	658.82 KOT Marketing insights from A to Z: 80 concepts every manager needs to know	658.82 KUM Marketing communications: theory & practice	658.82 MUL Promotional marketing	658.82 STA Promotion: Advertising, Publicity, Personal Selling, Sales Promotion	658.82 TUR People Motivators: Consumer and Sales Incentives in Modern Marketing	658.821 DAY Wharton on Dynamic Competitive Strategy.	Next

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