Dictionary of marketing and communication; including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences
Publication details: Aylesbury Intertext 1973Description: [5], 121 p. 24 cmISBN:- 0700202188
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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University Library | 658.8(03) JEF (Browse shelf(Opens below)) | Available | 00004265 |
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| 658.8.02(100) GHA Internatinoal Business Negotiations | 658.8(026) BER Student guide for modern marketing | 658.8.027.5 GAN Product service management | 658.8(03) JEF Dictionary of marketing and communication; | 658.8.03 NAG Strategy and tactics of pricing : a guide to profitable decision making | 658.8.03 OXE Pricing strategies | 658.8.03 PAL Pricing decisions and marketing policy |
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