Advertising fundamentals Philip Ward Burton, William Ryan.

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Series: Grid series in advertising and journalismPublication details: Columbus, Ohio : Grid Pub., c1980.Edition: 3d edDescription: 882 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	University Library	659.1 BUR (Browse shelf(Opens below))	Not for loan		00018753

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Previous	659.1 BOR Advertising Management: Text and Cases.	659.1 BOY Cases in advertising management	659.1 BOY Advertising Management.	659.1 BUR Advertising fundamentals	659.1 CAP Making ads pay.	659.1 CHU Foundations of advertising theory and practice	659.1 CLO Integrated advertising, promotion and marketing communications	Next

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