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Results of search for 'ccl=(su:{Service industries-}) AND (su:{Marketing})'
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Authors
Bitner, Mary Jo
Crandall, Rick
Gremler, Dwayne D
Pandit, Ajay
Upadhyaya, Makarand
Zeithaml, Valarie A.
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Marketing your services: for people who hate to sell
by
Crandall, Rick
Edition:
Updated and expanded ed.
Publication details:
New Jersey
McGraw Hill
2003
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Call number:
658.8 CRA
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Marketing strategies and management:a sectoral analysis
by
Upadhyaya, Makarand
Publication details:
New Delhi
New Century Publications
2014
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Call number:
658.8 UPA
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Services marketing integrating customer focus across the firm
by
Zeithaml, Valarie A
Bitner, Mary Jo
Gremler, Dwayne D
Pandit, Ajay
Edition:
7th ed.
Publication details:
India
McGraw Hill
2018
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Pages
University Library, CUSAT