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Branding at the digital age by
  • Meyers, Herbert [ed.] [ed.by]
  • Richard Gerstman
Publication details: New York Palgrave 2001
Availability: Items available for loan: University Library (1)Call number: 658.626:003.65 MEY.
Brands, cost, concepts and case studies by
  • Ramanujam,S
Publication details: New Delhi Taxmann allied services 2003
Availability: Items available for loan: University Library (1)Call number: 34:658.626 RAM.
Advertising in leisure and tourism by
  • Kertwal, Mahadev
Publication details: New Delhi Cyber Tech 2012
Availability: Items available for loan: University Library (1)Call number: 659.1:338.48 KER.
Effects of sale promotion on consumer based brand equity (Thesis) Siby Zacharias; guided by James Manalel by
  • Siby Zacharias
  • James Manalel; guided by
Publication details: Kochi School of Management Studies, CUSAT 2011
Availability: Items available for reference: University Library : Not For Loan (1)Call number: 658.626 SIB T.
Marketing Semiotics: Signs, Strategies, and Brand Value by
  • Oswald,Laura R
Publication details: Oxford University Press 2015
Availability: Items available for loan: University Library (1).
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University Library, CUSAT