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Marketing your services: for people who hate to sell by
  • Crandall, Rick
Edition: Updated and expanded ed.
Publication details: New Jersey McGraw Hill 2003
Availability: Items available for loan: University Library (1)Call number: 658.8 CRA.
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Marketing strategies and management:a sectoral analysis by
  • Upadhyaya, Makarand
Publication details: New Delhi New Century Publications 2014
Availability: Items available for loan: University Library (1)Call number: 658.8 UPA.
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Services marketing integrating customer focus across the firm by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
  • Pandit, Ajay
Edition: 7th ed.
Publication details: India McGraw Hill 2018
Availability: Items available for loan: University Library (1)Call number: 658.8 ZEI.
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University Library, CUSAT