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Quality in business: seventy six mantras for managers by
  • Sarkar, Debashis []
Edition:
Publication details: New Delhi Response 2003
Availability: Items available for loan: University Library (1)Call number: 658.516.3 SAR.
Handbook of competency mapping:understanding, designing and implementing competency models in organizations by
  • Sanghi, Seema []
Edition: 2nd ed.
Publication details: New Delhi Response Books 2007
Availability: Items available for loan: University Library (1)Call number: 658.5:005.336.2 SAN.
Contemporary strategic marketing by
  • Brennan, Ross []
  • Baines,Paul Garneau,Paul
Edition:
Publication details: New York Palgrave Macmillan 2003
Availability: Items available for loan: University Library (1)Call number: 658.8 BRE.
Key marketing skills : turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success by
  • Cheverton, Peter
Edition: 2nd ed.
Publication details: London Kogan Page 2006
Availability: Items available for loan: University Library (1)Call number: 658.8 CHE.
Mastering the rules of competetive strategy :a resource guide for managers by
  • Paley, Norton []
Edition:
Publication details: New York Auerbach Publications 2008
Availability: Items available for loan: University Library (1)Call number: 658.8 PAL.
Industrial organization markets and strategies Paul Belleflamme and Martin Peitz by
  • Belleflamme, Paul
  • Peitz, Martin
Publication details: New Delhi Cambridge University Press 2010
Availability: Items available for loan: University Library (1)Call number: 658.8 BEL.
Blueprint for your library marketing plan a guide to help your survive and thrive Patricia H Fisher, Marseille M Pride and Ellen G Miller by
  • Fisher, Patricia H
  • Pride, Marseille M
  • Miller, Ellen G
Publication details: New Delhi Ess Ess publications 2009
Availability: Items available for loan: University Library (1)Call number: 021.7 FIS.
Brand rewired: connecting Intellectual property, branding and creativity strategy Anne H. Chasser and Jennifer C. Wolfe by
  • Chasser, Anne H
  • wolfe, Jennifer C
Publication details: New Jersey John Wiley 2010
Availability: Items available for loan: University Library (1)Call number: 658.626 CHA.
Marketing strategy the thinking involved by
  • Hill, Mark E
Publication details: California Sage publications 2013
Availability: Items available for loan: University Library (1)Call number: 658.8 HIL.
Future of branding by
  • Srivastava, Rajendra K., ed
  • Thomas, Gregory Metz., ed.by
Publication details: New Delhi Sage 2016
Availability: Items available for loan: University Library (1)Call number: 658.626 SRI ;1.
Platform revolution how networked markets are transforming the economy and how to make them work for you by
  • Parker , Geoffrey G
  • Van Alstyne,Marshall W
  • Choudary, Paul Sangeet
Publication details: New York W W Norton and Company 2016
Availability: Items available for loan: University Library (1)Call number: 658.8:004.738.5 PAR.
Leading digital strategy driving business growth through effective e-commerce by
  • Bones, Christopher
  • Hammersley, James
Publication details: UK Koganpage 2015
Availability: Items available for loan: University Library (1)Call number: 004.738.5:339 BON.
Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity by
  • Everett, Lesley
Publication details: London Koganpage 2016
Availability: Items available for loan: University Library (1)Call number: 658:005.51 EVE.
Future of branding by
  • Srivastava, Rajendra. K ; ed
  • Thomas, Gregory Metz; ed. by
Publication details: New Delhi Sage publications 2016
Availability: Items available for loan: University Library (1)Call number: 658.626 SRI.
Legends in strategic marketing by
  • Varadarajan, Rajan
  • Bharadwaj, Sundar ed.by
Edition: Vol.1
Publication details: New Delhi Sage 2018
Availability: Items available for reference: University Library : Not for loan (5)Call number: 658 VAR/L.1 R, ...
Pages
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