Targeting for success. A guide to new techniques for measurement and analysis in database and direct response marketing
Series: ( McGraw- Hill marketing for professionals series )Publication details: London McGraw-Hill 1993 Description: xiv, 268pISBN:- 0-07-707766-0
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University Library | 658.8:681.3.064 OZI (Browse shelf(Opens below)) | Available | 00041746 |
Bibliog on p. 262-263
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