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Targeting for success. A guide to new techniques for measurement and analysis in database and direct response marketing

By: Series: ( McGraw- Hill marketing for professionals series )Publication details: London McGraw-Hill 1993 Description: xiv, 268pISBN:
  • 0-07-707766-0
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Item type Current library Call number Status Date due Barcode
Books Books University Library 658.8:681.3.064 OZI (Browse shelf(Opens below)) Available 00041746

Bibliog on p. 262-263

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